THE STORY


Watershack has been designed by Double Olympian Jemma Lowe for performance swimmers and athletes who require the very best quality from their training suits and land training clothing, the range also includes hoodies and casual wear inspired by an urban simple design.

Jemma spent 10 years at the top of British swimming and has used her experience of the sport to develop her range using the best fabrics available in the industry for long lasting durability used for extreme training sessions but with individual flair. Using limited edition exclusive prints, the brand offers something unique and tailored in the market place. 

Watershack has been re-branded to Jowe to incorporate our active gym clothing designs following the demand from Jemma’s land training sessions provided to clubs and individuals, Jemma wanted the brand to cross all disciplines for active sports participation for everyone to enjoy what they wear while being in the water or on the land.

Jowe is designed in the UK and manufactured in Europe to ensure quality products are delivered to all our customers.
jemma lowe olympic swimmer
jemma lowes signature olympics