Our Story

The JOWE Story:

At JOWE, we believe that the only thing determining a young swimmer’s place on the podium should be their dedication, hard work, and talent—not the depth of their parents' pockets.

The Jowe brand is wholly owned subsidiary of Swimpath which enables us to cut out the massive retail markups that drive up competitive prices which address the steep cost barrier of elite swimwear, bypassing traditional retail markups to pass direct savings onto swim families.

The Core Value Proposition: Why JOWE Wins

How We Maintain Elite Quality:

We do not save money by using cheap labour or inferior materials. Instead, we invest heavily in premium European manufacturing using elite Italian performance fabrics for our Swimwear and Fully Bonded race suits designed to World Aquatics compliance and standards by Professional Swimmers.

I knew there had to be a better way for Swim Families to support their children through the swimming pathway which is why JOWE was established.

Stuart Phipps

JOWE.

Designed for athletes. Priced for families.